If you are an Internet marketer or considering becoming an affiliate for some product
or service, you have probably heard of viral marketing.
There is a good reason for that. Viral marketing is a process that takes
several time honored sales techniques and gives them new life,
courtesy of the Internet.
It should come as no surprise to learn that a great deal of money is
made online these days. Even companies that maintain brick and
mortar stores and business locations often have a web site and market
it to various niche markets. In addition to these larger entities, a
growing number of online entrepreneurs are also making a substantial
amount of money online, simply by becoming affiliates and promoting
products or services on behalf of someone else, or as a private
The good news is that viral marketing is a viable sales approach for
affiliates, agents and online business owners alike. The basic premise
of the strategy is simply old fashioned word of mouth, given a new
twist using electronic communication via the Internet. This means that
anyone can learn viral marketing and employ the approach with great
The name for the concept is the perfect illustration of how viral
marketing works. Like a virus, this marketing process spreads out,
continually expanding its sphere of influence and touching many lives.
Unlike many sales techniques, viral marketing is not a high pressure
tactic and does not put potential buyers on the spot. In fact, if viral
marketing is approached correctly, people will want to spread the word
If the idea of viral marketing has caught your attention, keep reading.
You will soon understand such important aspects as what makes a
product viral in the first place. Information about how to enhance the
viability of using viral marketing for informational products is also
provided, along with how to develop those products in the first place,
and how to get started.
So grab a cup of coffee, settle into a comfortable chair and start
reading. You may be just a few pages away from being on your way to
making a substantial income making use of viral marketing.
DO YOU HAVE WHAT IT TAKES TO MAKE USE OF
Before exploring the potential of viral marketing, it is a good idea to
determine if you are capable of making good use of this approach.
While the basics of viral marketing are easy to grasp, the actual
execution of a viral marketing campaign does take some work and
some dedication. If you are going to be successful with viral
marketing, you must be prepared to:
• Put in the hours. While some would have you think that viral
marketing is a ten minute job, that is not the case. True, it is not as
labor intensive as some other marketing strategies. But make no
mistake about it – a quality campaign takes time to develop and to
launch. If you are looking for something that involves no work, viral
marketing is not for you.
• Commit to the long haul. It takes time for people to catch on to
what you have to offer and begin to pass the word around to
others. While there is a good chance you will begin to see results
from your viral marketing campaign in a relatively short period of
time, don’t write it off as a failure if you don’t make a ton of money
in that first week. Good things take time to gel and begin to
• Make use of all your viral marketing options. Cherrypicking what
you want to do is not likely to result in the best returns. This means
you may need to stretch beyond your comfort level and try some
new things. While that may produce a little anxiety, keep in mind
that learning something new will likely make what you already
know even more useful for your purposes.
If you have decided that you have what it takes to be successful with
viral marketing, keep reading. There is a lot of ground to cover.
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